AnswerEngineOptimizationisadefiningmomentinB2Bmarketing.
AI answer engines are becoming the place buyers research, compare, and decide. AEO is how you earn visibility inside those answers—and The Starr Conspiracy wrote the playbook.
This site is TSC's practical playbook for B2B teams preparing for ChatGPT advertising and the broader “answer engine era.” The Starr Conspiracy has been pioneering this space since day one.
Why this is different
Target problem-spaces, not keywords
Identify the buyer questions that matter, not just search volume.
Creative is credibility, not copy
Win answers with proof and expertise, not persuasion tactics.
Measurement is incrementality + visibility ownership
Track what matters: pipeline contribution and citation share.
Featured starting points
Built by The Starr Conspiracy.
We're a B2B agency with 25+ years in GTM fundamentals, and we've been building AI-native marketing infrastructure since ChatGPT's earliest days. We use real buyer questions to map the problem-territories your market actually cares about, then build the content, proof, and measurement to win them.