ChatGPT ads are entering testing soon. Here's what B2B teams should do now →

ChatGPT Ads Readiness + Answer Engine Growth (for B2B)

Three engagement models to help you prepare for ChatGPT advertising and build sustainable answer engine visibility.

Readiness Sprint

2-3 weeks

Fast-track your ChatGPT ads preparation with a focused sprint that delivers your problem-space portfolio, creative asset inventory, and measurement scaffolding.

Deliverables

  • Problem-space portfolio (30-40 buyer questions mapped)
  • ICP-to-question alignment
  • Creative asset inventory and gap analysis
  • Tracking plan and UTM conventions
  • Executive-ready KPI tree
  • Readiness checklist with next steps

Best for: Teams who want to be ready to move fast when ChatGPT ads become available.

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Pilot Build

6-8 weeks

Build the content foundation for answer engine visibility. We create the pillar content, answer-first assets, and measurement infrastructure to start earning citations.

Deliverables

  • Everything in Readiness Sprint, plus:
  • 3-5 pillar content pieces (answer-first structure)
  • FAQ content clusters
  • Schema markup implementation
  • Citation tracking setup
  • Initial baseline measurement

Best for: Teams ready to invest in building answer engine presence, not just preparing for it.

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Always-on Answer Engine Growth

Ongoing

Continuous answer engine visibility management. We monitor citations, produce ongoing content, optimize based on performance, and manage paid placements when available.

Deliverables

  • Monthly content production
  • Weekly citation monitoring
  • Competitive citation tracking
  • Content optimization based on performance
  • Paid answer engine management (when available)
  • Monthly reporting and strategy sessions

Best for: Teams committed to owning their problem-spaces in the answer engine era.

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Guardrails: What we don't promise

We believe in transparency about what's known and unknown. Here's what we won't claim:

  • No beta access promises: We don't have special access to ChatGPT ad betas. Our “Tier 5” status refers to API usage tier, not advertising access.
  • No guaranteed citations: We can't guarantee AI systems will cite your content. We can build the best conditions for citation, based on what we know today.
  • Facts vs. unknowns: We clearly distinguish between what's confirmed and what's speculation. Our recommendations are based on the current state of knowledge.

Delivered by The Starr Conspiracy

25+ years of B2B GTM expertise, now building AI-native marketing infrastructure. We've been preparing for this moment since ChatGPT's earliest days.

Learn more about TSC →

Which engagement model fits your needs?