PerplexityAnswer Engine Optimization
Perplexity Pauses New Ad Deals: What B2B Marketers Do Now
Perplexity paused new advertising deals and is less focused on ads. Here’s what that shift means for B2B demand gen and AEO now.
The Starr Conspiracy
Blog
In-depth articles and insights on Answer Engine Optimization, ChatGPT advertising, and AI-native B2B marketing strategies.
ChatGPTAnswer Engine Optimization
OpenAI Tests Ads in ChatGPT: What B2B Marketers Do Now
OpenAI is testing advertising in ChatGPT. Here’s what it signals for B2B demand gen, media buying, and Answer Engine Optimization right now.
The Starr Conspiracy
ChatGPTGoogle AI Overviews
ChatGPT Ads Hint at Premium CPMs as AI Overviews Cut Clicks
Early reporting suggests ChatGPT ads may carry premium CPMs, while Google AI Overviews is said to send less traffic—with an opt-out mentioned.
The Starr Conspiracy
ChatGPT AdsGoogle AI Overviews
ChatGPT Ads Show Premium CPMs as AI Overviews Cut Clicks
Early reports point to premium CPMs for ChatGPT ads as Google AI Overviews are expected to send less traffic. Here’s what to do next.
The Starr Conspiracy
ChatGPTAEO
ChatGPT Ads: Early Details Point to Premium CPM Pricing
Early reporting says ChatGPT ads may use premium CPM pricing. Here’s what that means for B2B marketers and what to do next.
The Starr Conspiracy
ChatGPTAnswer Engine Optimization
ChatGPT Ads Are Coming: What B2B Marketers Do Now
Digiday reports “ChatGPT ads are coming.” Here’s what that signals for B2B demand gen and how to prepare for answer-engine media buys now.
The Starr Conspiracy
AEOB2B Marketing
AI Battle Arena claims “No ads, no tracking.” So what?
AI Battle Arena says “No ads, no tracking.” Here’s what that signals for B2B marketers measuring AI discovery and trust.
The Starr Conspiracy
ChatGPTAnswer Engine Optimization
OpenAI Ads in ChatGPT: What B2B Marketers Should Do Now
OpenAI is launching ads in ChatGPT with a $200,000 minimum and impression-only reporting. Here’s how B2B teams should respond now.
The Starr Conspiracy
ChatGPTAEO
ChatGPT ads are coming—with a $200K minimum buy
OpenAI is testing ads in ChatGPT for select tiers, with Adweek reporting a $200K minimum commitment and some tests starting Feb. 6.
The Starr Conspiracy
ChatGPTAEO
ChatGPT Ads Beta: OpenAI Sets a $200K Minimum Buy-In
OpenAI confirmed a $200K minimum commitment for select ChatGPT ads beta testers, with some brands potentially starting tests Feb. 6.
The Starr Conspiracy
ChatGPTAnswer Engine Optimization
ChatGPT Ads Are Here—and the Minimum Buy Is $200,000
ChatGPT advertising is arriving with a reported $200,000 minimum commitment. Here’s what that means for B2B marketers right now.
The Starr Conspiracy
ChatGPTAEO
OpenAI Sets a $200K Minimum Commitment for ChatGPT Ads
OpenAI confirmed ChatGPT ads require a $200,000 minimum commitment. Here’s what that means for B2B budgets, testing, and AEO strategy.
The Starr Conspiracy
PerplexityAnswer Engine Optimization
Perplexity Pauses New Ad Deals: What B2B Marketers Do Now
Perplexity paused new advertising deals and is less focused on ads. Here’s what that shift means for B2B media plans and AEO priorities.
The Starr Conspiracy
ChatGPTAnswer Engine Optimization
OpenAI Starts ChatGPT Ads Tests With a $200K Minimum
OpenAI is testing ads in ChatGPT and asking select advertisers for at least $200K. Here’s what it means for B2B marketers now.
The Starr Conspiracy
ChatGPTAEO
ChatGPT’s Hidden Ad Infrastructure: What B2B Marketers Do Now
Search Engine Land reports ChatGPT has hidden ad infrastructure, signaling a near-term launch of high-intent ads. Here’s how to prepare.
The Starr Conspiracy
ChatGPTAnswer Engine Optimization
ChatGPT Ads Are Here: OpenAI Sets a $200K Minimum Buy
OpenAI is rolling out beta ads in ChatGPT with a confirmed $200K minimum commitment. Here’s what B2B marketers should do next.
The Starr Conspiracy
PerplexityAnswer Engine Optimization
Perplexity Pauses New Ad Deals: What B2B Marketers Do Now
Perplexity paused new advertising deals and is less focused on ads. Here’s what that means for your AEO and media plans right now.
The Starr Conspiracy
Google AI OverviewsAEO
Google Expands Ads in AI Overviews: What B2B Marketers Do
Google is expanding ads in AI Overviews to more markets. Here’s what it means for B2B search strategy, measurement, and AEO right now.
The Starr Conspiracy
CopilotAEO
Watchdogs push Microsoft to change confusing Copilot ads
A watchdog says Microsoft should change Copilot advertising due to branding confusion. Here’s what B2B marketers should do next.
The Starr Conspiracy
ChatGPTAEO
OpenAI Will Test Ads in ChatGPT in Jan 2026: What to Do Now
OpenAI says it will test ads inside ChatGPT starting Jan 2026, with ads already appearing for some users. Here’s how B2B marketers should respond.
The Starr Conspiracy
Google AI OverviewsPaid Search
Google AI Overviews Are Reshaping Where Search Ads Show Up
SERPs with both ads and Google AI Overviews surged in 2025. Here’s what it changes for B2B search strategy and media buying now.
The Starr Conspiracy
ChatGPTAEO
OpenAI sets $200K minimum for ChatGPT ads: what it means
OpenAI confirmed a $200,000 minimum commitment for ChatGPT ads. Here’s how B2B marketers should respond right now.
The Starr Conspiracy
ChatGPTAnswer Engine Optimization
ChatGPT Ads Start Testing in Jan 2026: What You Do Now
OpenAI will test ads inside ChatGPT starting Jan 2026. Here’s what it means for B2B demand gen and how to prepare for answer engines.
The Starr Conspiracy
Google AI OverviewsAEO
Ads + Google AI Overviews Are Surging in SERPs: What Now?
SERPs with both ads and Google AI Overviews grew 394% in 2025. Here’s what that means for B2B marketers and what to do next.
The Starr Conspiracy
ChatGPT AdsAnswer Engine Optimization
OpenAI Confirms $200K Minimum for ChatGPT Ads—Now What?
OpenAI confirmed a $200,000 minimum commitment for ChatGPT ads and is testing ad placements in the app. Here’s what B2B marketers do next.
The Starr Conspiracy
PerplexityAEO
Perplexity Paused New Ad Deals—What B2B Marketers Do Now
Perplexity paused new advertising deals to reassess ambitions. Here’s what it means for B2B media plans and answer engine optimization.
The Starr Conspiracy
Google AI OverviewsAEO
Google Expands Ads in AI Overviews: What B2B Marketers Do Now
Google is expanding ads in AI Overviews and a Google VP says ads fit AI search (not Gemini yet). Here’s what B2B teams should do next.
The Starr Conspiracy
ChatGPTAnswer Engine Optimization
ChatGPT Ads Start Showing Up: What B2B Marketers Do Next
OpenAI will test ads inside ChatGPT starting Jan 2026—and some users already see them. Here’s what B2B marketers should do now.
The Starr Conspiracy
ChatGPTAnswer Engine Optimization
ChatGPT Ads Start Appearing Ahead of Jan 2026 Test
OpenAI says it will test ads inside ChatGPT in Jan 2026—and some users are already seeing ads now. Here’s what B2B marketers do next.
The Starr Conspiracy
ChatGPTAnswer Engine Optimization
OpenAI Tests ChatGPT Ads With a $200K Minimum Buy
OpenAI is testing ad placements in ChatGPT and confirmed a $200,000 minimum commitment—here’s what it means for B2B marketers now.
The Starr Conspiracy
AEOChatGPT
Claude Stays Ad-Free—A Signal for ChatGPT Advertising
Anthropic says Claude will remain ad-free, contrasting it with ChatGPT. Here’s what that means for B2B marketers planning for AI answers.
The Starr Conspiracy
Answer Engine OptimizationB2B Marketing
Claude stays ad-free as ChatGPT tests ads: what to do now
Anthropic says Claude will remain ad-free while ChatGPT tests ads. Here’s what it means for B2B marketers and how to respond.
The Starr Conspiracy
Answer Engine OptimizationChatGPT
Anthropic Says Claude Will Stay Ad-Free as AI Ads Arrive
Anthropic says Claude will remain ad-free, even as its Super Bowl ad warns ads are coming to AI—changing how marketers plan for answer engines.
The Starr Conspiracy
ChatGPTAnswer Engine Optimization
ChatGPT ads are getting real: OpenAI plans integrity team
Anthropic says “Ads are coming to AI, but not to Claude.” OpenAI is building an integrity team—clear signal ChatGPT ads are on the roadmap.
The Starr Conspiracy
ChatGPTAEO
ChatGPT Ads Have a $200K Minimum: What B2B Should Do Now
OpenAI is setting a $200,000 minimum spend for ChatGPT advertising. Here’s what that means for B2B media and AEO right now.
The Starr Conspiracy
Answer Engine OptimizationConversational Commerce
Google UCP + ChatGPT Ads: The New Battle for AI Checkout
Google UCP collapses shopping into AI conversations while OpenAI tests ads in ChatGPT—reshaping how B2B marketers win demand and revenue.
The Starr Conspiracy
Google AI OverviewsAnswer Engine Optimization
Google AI Overviews Are Showing Up With Ads—AEO Just Got Urgent
Semrush reports SERPs with Ads + AI Overviews grew 394% in 2025. Here’s what that means for B2B paid and organic strategy.
The Starr Conspiracy
Answer Engine OptimizationAI Platforms
Anthropic: Claude stays ad-free as ChatGPT tests ads
Anthropic says Claude will remain ad-free, even as ChatGPT tests ads. Here’s what that shift means for B2B visibility in answer engines.
The Starr Conspiracy
AEOChatGPT
Anthropic Says Claude Will Stay Ad-Free—Unlike ChatGPT
Anthropic says Claude will remain ad-free, contrasting with ChatGPT. Here’s what that signals for B2B marketers planning for AI answers.
The Starr Conspiracy
Google AI OverviewsAEO
Google AI Overviews + Ads Are Surging. Your B2B Plan Must Too
SERPs with both ads and AI Overviews jumped 394%+ in 2025. Here’s what it means for B2B media, measurement, and AEO right now.
The Starr Conspiracy
Answer Engine OptimizationChatGPT
Anthropic Says Claude Will Stay Ad-Free—Unlike ChatGPT
Anthropic is drawing a bright line: Claude will remain ad-free. Here’s what that signals for B2B marketers planning for AI-driven discovery.
The Starr Conspiracy
AEOAnswer Engines
Claude Stays Ad-Free as Google UCP Moves Buying to Agents
Anthropic promises Claude will stay ad-free while Google’s UCP shifts discovery, checkout, and payment into one AI-led conversation.
The Starr Conspiracy
ChatGPT AdsStrategy
The ChatGPT Ads Prep Window: What B2B Teams Should Do Before the UI Exists
OpenAI has announced ChatGPT ads are coming. Here's the readiness framework B2B teams should use to prepare before the buying interface even exists.
The Starr Conspiracy
StrategyAEO
Target Problem-Spaces, Not Keywords: The New Paid Media Mental Model
Answer engines respond to questions and contexts, not keyword strings. Here's how to shift from keyword targeting to problem-space targeting.
The Starr Conspiracy
MeasurementAEO
Citation Ownership: The Metric B2B Teams Will Wish They Tracked Earlier
Traditional web analytics don't capture answer engine visibility. Here's the measurement framework for the AI-native era.
The Starr Conspiracy
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