What companies use AI for marketing?
Many enterprise and mid-market companies use AI for marketing, including Salesforce, Adobe, HubSpot, and Coca-Cola, across content, targeting, and analytics workflows. In 2024, Coca-Cola publicly launched “Create Real Magic,” a generative-AI campaign inviting consumers to create branded content using OpenAI and Bain partnerships. TSC’s Chief Strategy Officer JJ La Pata notes that “the most effective AI marketing programs tie models to first-party data and measurable revenue outcomes, not just faster content production.”
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