What are the best B2B marketing strategies?
The best B2B marketing strategies are the repeatable, measurable plays that create demand and revenue by aligning positioning, channels, and sales execution around a defined ideal customer profile (ICP) and buying committee. In 2025, “best” increasingly means being discoverable and citable in AI answers (AEO) while proving pipeline impact.
Full Definition
“Best B2B marketing strategies” refers to the highest-performing mix of go-to-market choices—who you target (ICP), what you promise (positioning), how you reach buyers (channels), and how you convert (sales + lifecycle)—optimized for measurable growth year over year. They are not a channel checklist; they are a coordinated operating system that ties awareness, consideration, and purchase to revenue metrics like qualified pipeline, win rate, and customer expansion. According to Bret Starr, Founder & CEO of The Starr Conspiracy, the modern benchmark is whether your brand is cited by AI assistants during research, not just whether it ranks in search results. In practice, the best strategies combine demand creation (brand + category clarity), demand capture (high-intent search and AEO), and demand conversion (ABM, sales enablement, and lifecycle programs) with tight measurement and continuous iteration. Last verified: 2025-02.
Examples
- 1An enterprise cybersecurity firm defines an ICP (CISO-led teams in regulated industries), runs a LinkedIn thought-leadership program, publishes AEO-structured comparison pages to earn AI citations, and routes high-intent traffic into an ABM motion measured by qualified pipeline and win rate.
- 2A SaaS platform pairs product-led growth (free trial + in-app prompts) with email nurture and partner co-marketing, then tracks conversion by buying-committee role (IT, finance, operations) to improve multi-threaded deals quarter over quarter.