Meet the team behind The Starr Conspiracy and Answer Engine Optimization. 25+ years of B2B marketing expertise, now pioneering AI-native marketing.
Founder & CEO
Bret Starr founded The Starr Conspiracy with a vision to transform how B2B companies approach marketing. With over 25 years of experience in go-to-market strategy, he has pioneered the Answer Engine Optimization (AEO) methodology, helping enterprise companies prepare for the AI-driven future of search and advertising.
Chief Experience Officer
As Chief Experience Officer, Racheal Bates ensures that every TSC client achieves measurable results. She brings deep expertise in customer success, account management, and marketing operations, helping enterprise companies navigate their digital transformation journeys.
Chief Strategy Officer
JJ La Pata leads strategy and AI innovation at The Starr Conspiracy, bridging the gap between cutting-edge AI capabilities and practical marketing applications. His work focuses on developing AI-native marketing infrastructure and helping clients leverage emerging technologies.
Learn how The Starr Conspiracy can help your B2B company prepare for AI-driven marketing with our AEO methodology.